During the NCAA basketball tournament, Wilson Sporting Goods runs a program on Facebook called Ultimate Assist. This program asks people to make the “ultimate assist” in the fight against cancer by "passing a basketball" to their Facebook friends using a simple application. For every ball passed, Wilson donates money to Coaches vs. Cancer, which is a non-profit organization that unites the National Association of Basketball Coaches with the American Cancer Society in the fight against cancer.
To date, Coaches vs. Cancer has raised nearly $50 million since its inception to support the American Cancer Society’s lifesaving mission to eliminate cancer as a life-threatening disease. Wilson makes it free and easy for Facebook users to join in this effort.
To check out the Ultimate Assist Facebook application page, click here:
To check out Wilson Sporting Goods' Facebook Page, click here:
To follow Ultimate Assist on Twitter, go to: twitter.com/WilsonBasktball